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REPORT: Drake Could Be Leaving Jordan Brand For Adidas

Drake signed a multi-year deal with Jordan Brand back in 2013 and it led to some beautiful Air Jordan-OVO exclusives over the years. However, the hip-hop legend is reportedly unhappy about the fact that he isn’t actually that involved in Jordan Brand projects and because of that he may be leaving the Jumpman for the three stripes. The 31-year-old is in talks with adidas, who has already given signature sneakers to Kanye West and Pharrell Williams. Via Sole Collector:

A major rapper sneaker endorsement could be coming to an end soon. Multiple footwear industry sources have informed Sole Collector that superstar Canadian rapper Drake is unhappy with his partnership with Jordan Brand and looking for an exit and a new deal that would afford him more creative control.

Drake is in talks with Adidas for a new sneaker deal, sources tell Sole Collector. There, he would join the likes of other celeb hip-hop endorsers like Kanye West and Pharrell Williams, both of whom have enjoyed design freedom greater than that usually offered in these types of deals. Adidas has bet big on this strategy of creative partnerships, and helped to expand the notion of what can become of rapper collaborations in the process.

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