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James Harden emerged as one of the NBA’s true superstars in the 2015-16 season. The 25-year old had the second best season among individual players next to Steph Curry and his peers actually voted him as the MVP for the season last month.
Harden’s star power is still growing and at the moment he is a sneaker free agent meaning he is in for a big payday. He’s been with Nike his whole career but despite his stellar play these past few seasons, the Swoosh hasn’t release a signature sneaker for the offensive machine.
When you ball out in the NBA, you get paid big. Not just through your contract but through endorsement deals. Harden has more than just balled out these past few seasons and now he is about to rewarded big time.
Adidas has offered The Beard a 13-year, $200 million contract to leave Nike and become the new face for the three stripes. Nike has till the end of next week to match. Via ESPN:
A $200 million offer is huge, considering it represents half of what the brand paid for 11 seasons as the NBA’s official uniform supplier. Earlier this year, Adidas announced that it would not fight to renew that deal, which will see its competitor Nike take over after the 2016-17 season.
With incentives, if the deal is consummated, Harden could very well make more from Adidas in the coming years than the Rockets. Harden signed an $80 million contract extension with Houston in 2012 that goes through the 2017-18 season.
“We’ve invited James Harden to join Adidas,” said Adidas spokesman Michael Ehrlich in a statement. “We’re a brand of creators and he truly embodies what that means with his approach to the game, his look and his style on and off the court. He’s coming off a historic season where he won the scoring title and was voted MVP by his peers. His connection with fans is unparalleled and unprecedented and he can take the game, our brand and the industry to new heights.”