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REPORT: About 260 Pairs Of Lonzo Ball’s Sneaker Sold In 24 Hours


The Ball family sent shockwaves throughout the basketball and sneaker industry on Thursday when they unveiled Lonzo’s debut independant sneaker the $495 Z02 Prime.

Over the past two days there has been a ton of speculation over the potential sales of the sneaker through its for first 24 hours. The whole Ball fiasco has been able to gain a ton of buzz over the past few months, but it didn’t immediately translate into major sales numbers.

Nice Kicks has done a full study on the sneakers sales through the first 24 hours and they are reporting that about 263 pairs of the ZO2 Prime were sold in the first 24 hours.

If that number is true, then the shoe generated about $157,000 in 24 hours. This is probably the low-volume and high return that LaVar had envisioned.

Out of the 328 transactions that happened on BigBallerBrand.com in the first 24 hours that the shoes were offered for sale, we tracked that a total of just 263 pairs of sneakers had sold in both signed and unsigned versions of the ZO2 Prime.

While we have no access to sales receipts, transactions or traffic data, we have been monitoring the inventory levels of the footwear listed on BigBallerBrand.com. After noting the initial product levels at the start and deducting the current units sold, we can confidently say that 210 pairs of unsigned ZO2 Primes had sold (103 pairs in sz 8.5 alone), along with 53 autographed ZO2 Primes.

Not accounting for shipping or sales tax (that doesn’t appear to be properly applied to transactions anyways), the total revenue for footwear in the first 24 hours was $157,685, based on the numbers sold for signed, unsigned, and the larger sizes that are priced at an extra $200.

While $157,685 is an incredible amount of sales in one day, it is far from the $2.5Million that numerous outlets have reported today online.

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