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In 2017-18 the NBA will begin it’s multi-year uniform partnership with Nike and today it was announced that opposite to the Nike patch on the jerseys will be a 2.5 inch by 2.5 inch patch which features advertisements.
Each team will be responsible for selling their own jersey sponsorship. The ads are expected generate around $150 million per year. Check out the official announcement below via NBA.com
The NBA’s 30 teams will be responsible for selling their own jersey sponsorships.
“Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways,” said NBA Commissioner Adam Silver. “We’re always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial.”
The sponsor patch will not appear on the retail versions of the player jerseys but teams will have the option to sell the jerseys with sponsor patches in their own retail outlets.