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Ty Lue: Kyrie Irving and Kevin Love ‘Still About Their Brand’

The new Cavs head coach Ty Lue has a lot of experience and played a huge role in the Boston Celtics NBA Championship back in 2008 which was led by the “Big Three” of Kevin Garnett, Paul Pierce and Ray Allen. Experience with a big three is probably one of the many reasons LeBron James wanted Lue to become the head coach of his team in the first place.

From what he’s seen, Lue thinks that Kyrie Irving and Kevin Love still need to learn to embrace their role as LeBron’s sidekicks and stop worrying about their individual brand so much. The former pesty-defender explains that he’s still trying to engrave the message of sacrifice into his team.

Irving swears that he and Love are not worried about their brands and gives some valid proof. Via

Lue, who was speaking Saturday before his first game as coach, was talking about the time he spent coaching Boston’s Big 3 of Kevin Garnett, Ray Allen and Paul Pierce as an assistant to Doc Rivers, said “it was late in their careers, so they had to win a championship now.”

“With our young stars, with Kyrie and Kevin, they’re young, so it’s still about their brand and different things, it’s just way different,” Lue said.

“I talked to our team about, ‘if you win, everybody’s brand is better,'” Lue said Monday, before the Cavs beat the T’Wolves. “If you win as a unit, everybody gets credit for it. Just trying to keep instilling that in our guys because, you know, we still have a young group of guys. Just gotta keep instilling that message. If we win, everybody’s taken care of, so that’s the message.”

“You’re put in a position where you have to sacrifice and you know one way to play, you know that basically you go from leading a team to becoming part of a bigger role that’s at hand,” Irving said. “It took us a few months to get used to it.”

“Me and Kev will do a great job with adjusting to it, but our brands are the last thing we’re worried about,” Irving said. “If Kevin was worried about his brand, I don’t think Kevin would’ve came back. And for me to sign here, it was for a legitimate reason and we have a bigger goal at hand that we want to accomplish. That’s always coming first.”

1 Comment

  1. hey

    February 24, 2016 at 4:07 pm

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