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The Atlanta Hawks are on the long list of NBA teams that are going through a re-branding. Coming off a season in which they were the top seed in the Eastern Conference, the Hawks are looking to establish a new identity for the team and maintain a winning culture.
On Wednesday they will officially unveil new uniforms, but the photos of the new joints have already leaked.
The Hawks took a huge risk by going with the new hipster color trend on these new jerseys. The original red/white are still the primary colors, but the new neon green is the part that has everyone talking.
Check out the photos below. Via Chris Vivlamore of AJC.