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16-Year-Old LaMelo Ball Gets Signature BBB Sneaker, Will Retail for $395 


In what is a game changing moment in sneaker history, Big Baller Brand has given 16-year-old LaMelo Ball a signature shoe. The MB1 which is introduced in the video below courtesy of SLAMOnline will retail for $395. This sneaker comes just a few months after Lonzo Ball’s ZO2 Prime shook up the kicks world. LaMelo, who is arguably the most popular Ball of them all, has 2.4 million followers on Instagram and is a YouTube sensation.

As far as branding goes, his future looks even brighter than his brother Lonzo’s. Riding in his new Lamborghini which LaVar purchased for him on his 16th Birthday and Lonzo spitting bars in the background, Melo debuts the MB1, becoming the first high school player to ever have a signature sneaker.

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